Kate Berkey

The Brief

With the growth of her business, Kate approached me to help rebrand her business. Working with primarily non-profits, she wanted a modern, minimalistic design that could represent all facets of her company. Kate was looking for a brand mark that could represent telling stories for her clients, growth, motion, and hospitality.

The Project

Coming up with a list of imagery that could represent the different aspects of her company, I began to merge different images together. Working together, we chose to merge three ideas to create one brand mark to tell the story of her business.