Essenhaus Amish Peanut Butter

Branding, Packaging

The Brief

Redesign the Amish Peanut Butter labels made by Essenhaus Foods.

The Project

Using the new Amish Egg Noodle redesign as inspiration, I looked through other designs used across the campus for the background. Instead of a green-on-green pattern, a beige pattern was chosen to adapt to the limited colors for printing directly onto the bottle.

New Packaging for the 19oz & 13oz Bottles

Original 13oz Packaging