Essenhaus Noodles

The Brief

Redesign the iconic Amish Egg Noodles packaging made by Essenhaus Foods. Key features to keep the same included: color palette, buggy icon, and wheat icons. New requested items included: extend the printed area to the top and bottom of the bag, refresh the wheat icons, and add “Amish Egg.” This product is available for sale across all 50 states.

The Project

Working with the COO and marketing manager, we addressed the issues and needs of the current packaging. I created several pattern options for the background and maintained contact with packaging production to ensure proper Pantone colors, margins, and bleeds. Once the primary bag was approved, I adapted the design for the bulk packaging.